Senior Brand Designer with 13+ years’ experience leading brand identity and creative direction.

Over the past 13 years, I’ve shaped brands that hold their own in competitive, fast-moving markets and scale with confidence. My work spans identity, packaging and campaign defined by clarity and confident creative direction.
From early strategic thinking through to execution, I lead work in close collaboration with founders and cross-functional teams, challenging assumptions and shaping stronger brand direction.
Outside of design, you’ll often find me in my sketchbooks creating and playing with mixed media collages, an evolving creative practice that fuels my curiosity.
The Dieline
Creative Boom
World Brand Design Society
Design & Paper
Favourite Design Awards
Behance
Adobe Creative Cloud
Figma
Midjourney
ChatGPT-4o
Nano Banana
Pencil & Sketchbook
info@studiofen.co.uk