Dollop
The British sauce market is drowning in tradition. Same old brands, same tired, heritage focused packaging.
Dollop tears up the rulebook with a bold, unapologetic identity mixed with cheeky British flair.
Its branding and packaging throw conservative design out the window, serving up a playful, daring look made to grab the attention of younger, trend-conscious consumers who shop at independent food stores.
Featured on World Brand Design Society
This project is a self-initiated concept design
