Other World Wines: Jumi-Juma
Branding and label design for a bold and new Moldovan wine from Other World Wines
Summary
Branding
Label design
Digital design
Photography
Approach
The aim of this project was to craft an identity and label design that captured the spirit of family owned vineyard Chateau Cristi situated in Southern Moldova. Infused with bursts of colour, the label reflects the diverse landscapes, with vibrant hues and patterns creating an eye-catching and lively presence on the wine bottle.
The brand design successfully conveys playfulness while maintaining a level of sophistication, which is achieved through the use of soft, rounded corners, which echo the rolling hills of Southern Moldova, adding a touch of elegance to the overall design.
Jumi-Juma was brought to life by 150 members of the OWW Collective 01.
Label illustration by Helen Rabbitte