So Rotten
The imperfect label defying conventional expectations
A sister project to Graphia; a label design inspired by my love for typography and printmaking.
Summary
Naming
Brand positioning
Label design
Packaging
Approach
This wine label design showcases a fusion of artistic mediums, blending handmade collages, typography and silkscreen prints to create one-of-a-kind labels, where imperfections are celebrated as testaments to authenticity and individuality.